Ib – Zara Vincom B
According to an announcement on the Spanish fashion brand’s website, the three-storey store will face Doan Tran Nghiep street and offer styles for women, children, teens, and men. It will feature hoodies and coats as the capital faces winter.
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Zara arrived in Vietnam two months ago, launching at Vincom Centre Dong Khoi in Ho Chi Minh City, covering 2400sqm over two levels.
Swedish fast-fashion brand H&M, which also entered Vietnam with a store in Vincom Centre Dong Khoi, will follow on Saturday with its first Hanoi store at Vincom Mega Mall Royal City Thanh Xuan.
Fashion
Zara Vietnam flagship opens in HCMC
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Covering 2400 sqm over two levels, the first Zara Vietnam flagship store has opened at Vincom Centerin Ho Chi Minh City.
Customers have views of the main street, Dong Khoi, from its windows, while on the racks are collections including women’s and men’s styles as well as Zara Kids, Zara Basic, TRF and the latest fall/winter styles.
Following the opening of the store, the Zara Vietnam website went live.
Customers say they are impressed with the prices, noting they are cheaper than in Singapore and Thailand. When the Spanish fast-fashion line announced its plan to expand to Vietnam, there were concerns its prices would be higher than overseas, as had been the case with other international brands such as Topshop.
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Owned by Inditex, the Vietnam store adds to Zara’s 50 outlets throughout Indonesia, Malaysia, Singapore and Thailand.
Fashion
Zara Vietnam flagship nearly ready
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Zara Vietnam’s flagship store is taking shape at Vincom shopping mall in Ho Chi Minh City, and is expected to open soon.
The Spanish fast-fashion brand announced in May that it would expand to Vietnam this summer, setting its debut store’s opening date for this month. However, posters in the city say the store opening is next month. It is expected the store will have two storeys.
Fast-fashion brands are popular in Vietnam, and Zara has a huge customer base there. After ordering online and having items brought in from overseas, Vietnamese customers have been eagerly anticipating the arrival of its stores.
However, the brand would need to look at its pricing. Vietnamese consumers have found that while some brands are considered economical in the West, once they enter Vietnam their prices double or even triple, with Mango and Topshop typical examples.
Zara is aiming to open up to 360 stores globally this year, and in Vietnam is sharing the market with other international fashion like Gap, Nine West and Ralph Lauren.
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Meanwhile, Mango is planning to open a men’s store in Vietnam, and H&M is said to be considering expansion in Vietnam.
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