food & drink
As we make our way through the “roaring 20’s” with rapid speed, we look at some of the trend predictions within the food and drink industry for 2020. With consumer tastes and demands adapting to a healthier lifestyle faster than ever before, the industry is fighting to keep up – so what’s in store for our health-conscious shoppers over the next 12 months?
1. Plant-based eating
It’s not news that plant-based diets and products have been rising in popularity over the past year, with retail sales in the US in growth by 11.3% according to a SPINS report commissioned by the Good Food Institute and the Plant-Based Foods Association. From meat alternatives to plant-based milk options, it’s clear that consumers are looking to make a shift. At British Corner Shop, we saw a 33% increase in sales of Oatly dairy-free milk products – with their popular Oatly Barista item spearheading this success, with an 84% increase in 2019 vs 2018.
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2. Sugar-free foods
2020 brings health-savvy shoppers on the hunt for nutritional snacking options, with many confectionery brands now utilising the term ‘guilt-free’ on their packaging – lowering the amount of sugar contained in the products. In 2019, new the U.K public health body revealed that between 2015 and 2018 there was a 2.9% reduction in sugar content in shop-bought food in the country. A good example of this is Cadbury Dairy Milk introducing their 30% Less Sugar chocolate, which they coined as “the most significant innovation” in Cadbury’s history. With the likes of Cadbury making a conscious effort to cut down on the amount of sugar in their products, then it’s only a matter of time until other brands follow in their footsteps.
3. Low / no alcohol spirits
Ever heard of a “NoGroni”? How about a “Free & T”? Well, these are just two of the alternative alcohol-free drinks that are sweeping bars and restaurants across the globe. Busy (mostly millennial) consumers are continuing to seek ways to eat and drink healthier, scouting out products with reduced calories, sugar and that aren’t going to leave them with a sorry head the next day. Drinks manufacturers everywhere are tempting this rapidly growing audience with alcohol-free ‘spirits’ – with the category forecast to grow over 80% over the next few years.
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4. Functional foods
Historically, shoppers would buy food based on how it looked, smelt or tasted – however, there’s been a recent shift with consumers now looking at their ‘functional’ credentials before they make any decisions. Think gut-friendly prebiotic snacks, ayurvedic superfood powders. According to a study released in March 2019 by Kerry, “65% of consumers seek functional benefits from their food and drink”. The top five ingredients that shoppers are favouring to deliver these kinds of benefits were omega-3s, green tea, honey, coffee and probiotics.
5. CBD to stay in vogue
CBD exploded onto the food and drink scene back in 2019, infiltrating the likes of hipster energy drinks and snack bars with its claimed “stress-busting” active ingredients. With its ever-increasing popularity, this trend continues in 2020 – paving the way for the ‘big players’ to really innovate and differentiate with their products. Expert in food and beverage trends, Kara Nielsen, told Food Dive “there”s pent up demand for cannabis, but companies will need to talk about the quality of the hemp ingredients and continue to inform consumers so that when the legal landscape shifts, there will be more high-quality products”.
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