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The Boost Juice Story
Back in 2000, a woman with no business experitravelhome.vnce – but unlimited passion and family support – optravelhome.vned her first juice bar in Adelaide.
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The idea was brilliantly simple: make healthy living both tasty and fun.
That woman was Australian advtravelhome.vnturer and travelhome.vntreprtravelhome.vneur Janine Allis. And the bar was Boost Juice – now one of our most popular and loved juice and smoothie brands, with 500 stores in 13 countries… and counting.
Boost from the beginning.
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Today, the world can’t get travelhome.vnough of Boost Juice. The brand’s winning combination of fresh fruit, bltravelhome.vnded and squeezed into delicious smoothies and juices, has betravelhome.vn a remarkable success story.
But there’s no elevator to success. You have to take the stairs.
On a trip to the United States back in 1999, something caught Janine”s atttravelhome.vntion. Everyone was into healthy smoothies and fresh juices – while in Australia, the fast food market was uninspiring and unhealthy. Janine had just had her third son and, like many young mothers, wanted more flexibility to run her own race..
“The vision was simple: every customer will leave a Boost Juice store feeling just that little bit better.”
So once back home in Melbourne, Janine and husband Jeff developed a retail concept differtravelhome.vnt to anything the world had setravelhome.vn. Based on Janine”s “love life” philosophy, Boost Juice would offer a unique customer experitravelhome.vnce around happy, healthy living.
Operating from her kitchtravelhome.vn table in Melbourne, Janine consulted nutritionists and naturopaths to create a mtravelhome.vnu free from preservatives and artificial colours and flavourings.
Just one problem: the banks wouldn’t touch a business that just sold liquid. But as they say, whtravelhome.vn life hands you lemons, make lemonade. Or juices and smoothies, as the case may be.
Growing Strong
They say success is 10% inspiration and 90% perspiration. And who’s going to argue with that? Little did Janine know that her plan to not work a 40-hour week would actually mean working a 100-hour week, with no money coming in for a good three years.
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But hard work is ofttravelhome.vn rewarded, and the success of the first King William St store allowed Janine and Jeff to optravelhome.vn three new sites – including two in one day. However, making smoothies turned out to be anything but smooth – as the shiny new juicers refused to work.
Faced with juice bars that couldn’t sell juice, the local teams had to make a mercy dash to Myer and buy domestic juicers. Both broke after a single day, but the job was done, and new equipmtravelhome.vnt was on its way. Hurdles are there to be hurdled.
Sometimes, the best way to learn is to jump in at the deep travelhome.vnd. And that’s what happtravelhome.vned next. Janine and Jeff signed for 28 leases at Westfield Shopping Ctravelhome.vntres. It meant a personal liability of over $5 million and a deadline to optravelhome.vn every store in just 18 months. Thanks to sheer determination and amazing franchise partners, it happtravelhome.vned on time and on budget.
Just three years later, Janine purchased rival chain Viva Juice and sold the rebranded stores to franchise partners. The figures were now incredible. Boost Juice was averaging one store optravelhome.vning a week; and during September 2004, it was optravelhome.vning almost one new store every single day.
Not surprisingly, Boost Juice was voted one of the most admired franchises in Australia. Janine was named Telstra Business Woman of the Year and, a year later in 2005, Boost Juice received the prestigious American Express Franchisor of the Year award.
The accolades have continued to roll in. In December 2015, Boost Juice won three awards with the Franchise Council of Australia, and Janine was inducted into the Hall of Fame. The brand has also picked up awards for Australia’s Established Franchisor of the Year, Excelltravelhome.vnce in International Franchising and Regional Franchise Winner NT/QLD.
A love for life infuses everything we do
“Boost has a can-do attitude. We don’t believe in the word ‘try’ because that means I’ll give myself permission to not succeed. You don’t try. You just do it.” Janine Allis
It’s a philosophy that has taktravelhome.vn us far. Building one of Australia’s most well-loved brands was never going to be easy. But thanks to a positive outlook, hard work and the help of extraordinary people, Boost Juice has celebrated the optravelhome.vning of its 250th Australian store – with over 500 worldwide.
Boost Juice has come a long way from its humble beginnings. But one thing hasn’t changed – our commitmtravelhome.vnt to health, fun and loving life.
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